Bobbie is the only mom-founded and-led infant formula company in the US.
brand designerWorking closely with the Bobbie Brand Design team, I contribute to producing print, marketing collateral, digital assets, and campaign materials.
jan 24 - presentAs Brand Designer at Bobbie, I excel in merging creativity with precision to craft impeccable visual experiences.
Working closely with the Bobbie Brand Design team, I contribute to producing print, marketing collateral, digital assets, and campaign materials. My focus lies in creating cohesive and engaging design assets across diverse channels, from social media to national campaigns. In a fast-paced, collaborative environment, I advocate for visual consistency to fortify Bobbie’s brand image and recognition.
Collaborating with the Creative Director and Brand Design team, I help shape the evolution of Bobbie’s brand voice and identity. From assessing project specifications to preparing press-ready files and resolving artwork issues, I ensure every detail aligns with brand standards.
Bobbie x National Women’s Soccer LeagueSoccer moms, we're in a league all our own
For the Bobbie and NWSL brand partnership, I led the design to create a compelling visual experience that celebrates how all moms are soccer moms—whether feeding a baby, managing a van full of kids, or presenting to investors. This campaign highlights the strength and versatility of moms, positioning Bobbie as the official infant feeding partner of the National Women's Soccer League.
