Empowering Entrepreneurs with IFundWomen
senior graphic designer
During my tenure as Senior Graphic Designer at IFundWomen, I played a pivotal role in leading creative initiatives and upholding the brand identity across various platforms. IFundWomen provides a platform for women entrepreneurs to access funding and support for their businesses, empowering them to achieve their business goals.
IFundWomen is the go-to marketplace for women-owned businesses and the people that want to support them.
overview
I crafted performance driven assets like paid ads and organic social graphics, ensuring they aligned with campaign goals and brand guidelines. Through A/B testing and feedback analysis, I iteratively improved designs for optimal performance. Additionally, I managed project workflows efficiently, meeting deadlines and communicating effectively. Overall, I played a vital role in enhancing brand visibility, engagement, and driving business growth through compelling visual storytelling.
role
Senior Graphic Designer · 22
Graphic Designer · 21-22






Approach
I focused on scalable designs for brand campaigns and visual identities for partnerships with industry leaders like Visa and Squarespace. Managing project logistics, I streamlined creative processes and also coached entrepreneurs on website and design strategies.
Impact
Through strategic design and collaboration, IFundWomen empowers female entrepreneurs to make a meaningful impact. My contributions strengthened brand identity and provided invaluable support to aspiring business owners, fostering a community of innovation and empowerment.