Con Altura Mezcal

Brand Kit & Label Design

As the lead designer, my goal was to create a cohesive brand kit and label design for Con Altura Mezcal, capturing its distinct character and quality through rich visuals, ensuring that every aspect resonated with the brand's essence while effectively communicating its premium positioning to the target audience.

Handcrafted in Villa Madero, Michoacán, Con Altura symbolizes resilience and aspiration, inviting you to elevate every moment with each sip.

Overview

Delving deep into mezcal culture, I sought to capture the brand's essence through visuals that exuded authenticity and strength. Collaborating closely with the client, I crafted a label design that harmonized tradition with contemporary aesthetics through custom type and illustration. Leveraging my expertise in print production, I ensured every detail translated from screen to bottle strengthening the brand positioning.